Use Case

Staying in Touch

You care about people. You're just busy. Aether remembers who you haven't called in a while, what they're going through, and helps you show up — without a CRM for your friendships.

It Notices When You've Been Quiet

You mentioned Marcus started a new job six weeks ago and you'd planned to grab coffee once he settled in. It's been six weeks. Aether gently flags it: "It's been 47 days since you talked to Marcus. He started his new role in September — might be a good time to check in." It's not a notification. It's a quiet observation, there when you want it.

Aether learns which relationships matter most to you — not by asking you to rank your friends, but by noticing who you talk about, how often, and with what kind of energy.

Worth a Check-In
Marcus — 47 days · Started new job in September
Priya — 3 weeks · Her mom was having surgery
Dad — 11 days · Mentioned wanting to visit in October
Last week: Sarah (birthday), James (work catch-up)

Check-Ins That Sound Like You

Context-rich drafts. When you decide to reach out, Aether drafts a message that references real shared context. "Hey Marcus, hope the new gig is treating you well — still down for that coffee?" Not a template. Not a form letter. A message that sounds like you because it knows what you'd actually say.

Important dates. Aether knows your best friend's anniversary is next week — not because you set a reminder, but because you mentioned it last year. "Jake and Lisa's anniversary is Thursday. You sent flowers last year."

Life moments. Someone going through a hard time? Aether remembers and follows up weeks later: "Priya's mom had surgery three weeks ago. Might be good to ask how recovery is going." The kind of follow-through that makes someone feel truly cared about.

Draft Message
"Hey Marcus, hope the new gig is treating you well — still down for that coffee? Been meaning to catch up since you started."

Built For

People who value their relationships but let months slip by without reaching out. Anyone who's ever thought "I should call my parents more" and then didn't. People who want to remember the details — the new job, the surgery, the big trip — that show someone you're paying attention. Introverts who care deeply but need a gentle nudge to initiate contact. Anyone who's ever felt guilty about being a bad texter.

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